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Using Sociolinguistics to 1 Enhance Customer Segmentation, Geomarketing & Diversity Analytics

stevefarrstevefarr Member Posts: 93 Maven
edited November 2018 in Knowledge Base

In the attached presentation, given at Wisdom 2016 by Elian Carsenat of NamSor, discusses text analytics extending to the automatic identification of geodemographics and gender to enhance segmentation. 

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