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How to identify themes?

AmnaAmna Member Posts: 3 Learner I
in Help
I am actually working on a study where I have collected open-ended responses from the respondents about their views related to brand activism. I have to identify themes from the data in terms of how many of the respondents (%age) think that brands remain quiet during certain social movements because they want to remain apolitical etc. I started trying it on Rapidminer but I am unable to get the desired results as I am new to the software.

Answers

  • ceaperezceaperez Member Posts: 541 Unicorn
    Hi @Amna, 
    Can you share more information about your dataset and process in Rapidminer?
    Why you consider that you aren't having the desired results?
    where is the problem?

    Best
  • AmnaAmna Member Posts: 3 Learner I
    The dataset is like customer reviews. It is in textual form. I want to identify themes out of those responses/reviews. For instance, a certain percentage of customer Brand is loyal, another %age of responses show that Brand is socially active etc. Which technique should I use to come up with this kind of output? I think it's going to be a combination of clustering and word association or probably LDA.  
  • AmnaAmna Member Posts: 3 Learner I
     or something like attribute extraction techniques and classifiers.
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